Privacy Policy

What is this Privacy Policy for?

The policy sets out the obligations and requirements of the Users, the Website and the Company, and details the ways in which the Website processes, stores and protects user data and information.

The Website

refers to

The Company

refers to DKNS Associates Limited, registered in England and Wales, Number 06697653.  Registered Office: Enterprise House, 5 Roundwood Lane, Harpenden, Hertfordshire AL5 3BW.

The User

refers to any visitor to the Website


The Website

The Website and the Company take a proactive approach to privacy and ensure that the necessary steps are taken to protect the privacy of the User.

The Website complies to all UK national laws and requirements for user privacy.


Use of Cookies

The Website may use cookies to maximise the User’s experience and where applicable use a cookie control system enabling the User to allow or disallow the use of cookies on their computer or mobile device. This complies with recent legislation requiring explicit consent from users for cookies to be used.

(Cookies are small files saved to the user’s hard drive that track, save and store information about the user’s interactions with, and usage of, the Website. This allows the Website to provide a tailored experience.)

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from the Website.


Tracking Software

The Website uses tracking software to monitor its visitors to better understand how they use it.  This software is provided by Google Analytics and employs cookies to track visitor activity.  These cookies will track and monitor your engagement and usage of the Website, but will not store, save or collect personal information.

You can read Google’s own privacy policy here for further information.


Referrals and Sponsored Links

Should the Website ever use referral programs, sponsored links or adverts, these may in turn employ cookies to monitor activity like conversion and referral tracking.  Such cookies typically expire after 30 days, though some may take longer.  No personal information is stored, saved or collected.


Contact & Communication

Users contacting the Website and/or the Company do so at their own discretion, and provide any such personal details requested at their own risk.  Personal information is kept private and stored securely until such time as it is no longer required or has no use, as detailed in the Data Protection Act 1998.

Every effort has been made to ensure a safe and secure form to email submission process but such processes are used at the exclusive risk of the User..

The Website and the Company may use any information submitted by the User to provide details about the products and services they offer, or to assist in answering any questions, or to follow up on an earlier enquiry should that be relevant.

This may include using details to subscribe the User to any email newsletter program the Website operates.  This will only happen if it was made clear to the User at the time of submission that permission was being given for such a service.

Details submitted by the User are never passed on to any third parties.


Email Newsletter

The Company is registered for data protection with the Information Commissioner’s Office.

The Website operates an email newsletter program, used to inform subscribers about products and services supplied by the Company.

Users can subscribe through an online automated process should they wish to do so but do so at their own discretion.  Some subscriptions may be manually processed through prior agreement.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003.  All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998.  No personal details are passed on to any third party, except the mailing list service, which is controlled directly by the Company.

Under the Data Protection Act 1998 you may request a copy of personal information held about you by the Website’s email newsletter program.  A small fee may be payable. If you would like a copy of the information held on you please contact the Company here.

Emails published by the Website or the Company as part of a newsletter or marketing campaign may contain tracking facilities.  Subscriber activity may be tracked and stored in a database for future analysis and evaluation.

Such tracked activity may include (but is not limited to): the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity.

This information is used by the Company to refine future email campaigns and supply the User with more relevant content.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system.  This process is detailed at the bottom of each email sent out under a subscription.


External Links

Although the Website makes every effort to include only safe and relevant external links, the User is advised to be cautious before clicking any links on the Website.

Neither the Website not the Company can guarantee or verify the contents of any externally link on a permanent basis, despite their best efforts, as external content is always subject to change.  The User should therefore note that they click on external links at their own risk and the Website or the Company cannot be held liable for any damages or implications, however caused, incurred by visiting these links.


Adverts and Sponsored Links

The Website may rarely contain sponsored links and adverts.  These will typically be served through partners, who will have their own detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertiser’s website through a referral program which may use cookies and may track the number of referrals sent from the Website. The User should note that the Website or the Company cannot be held liable for any damages or implications caused by visiting such advertising sites.


Social Media Platforms

Communication, engagement and actions taken through external social media platforms, on which the Website and the Company participate, are subject to the terms and conditions as well as the privacy policies of each respective platform.

The User is advised to use social media platforms with due care.  The Company will never ask for personal or sensitive information via social media platforms and would encourage the User to make contact through primary communication channels such as telephone or email.

The Website may use social sharing buttons which help share web content directly from web pages to the social media platform in question.

The User is advised that the social media platform may track and save any request to share a web page respectively through the User’s own social media platform account.


Shortened Links in Social Media

The Website or the Company may share web links to relevant web pages.  By default some social media platforms shorten lengthy URLs (website addresses) using an external service such as,, tinyurl, or (there are dozens of equivalents) .

The User is advised to exercise caution before clicking any shortened URLs published on social media platforms by the Website or the Company. Despite every effort to ensure that only genuine URLs are published, many social media platforms are prone to spam and hacking and therefore neither the Website nor the Company can be held liable for any damages or implications caused by visiting such shortened links.


Resources and Further Information

This version of the Website’s Privacy policy was last updated in October 2016.